Wegmans
Grow Grocery Catering Through Delivery Performance and Store-Level Insights
How Wegmans saw 30% catering growth through delivery.
Overview
Wegmans, a grocery industry leader with over 110 locations on the East Coast, saw a major opportunity in 2023 to grow its catering business.
With rising demand from both business and social customers, the company needed a partner who could match its reputation for quality while helping it optimize fulfillment, expand reach, and scale smartly. By partnering with DeliverThat, Wegmans tapped into a best-in-class delivery management platform, a nationwide driver network, and real-time analytics.
The result: a 50% increase in Meals2Go catering deliveries and more than 30% growth in total catering volume. From order accuracy and delivery radius to operational efficiencies at the store level, DeliverThat helped Wegmans scale catering from a deli add-on to a full-service meal solution.
catering growth overall
grocery locations supported
increase in Meals2Go deliveries
Scaling Catering Without Losing the Standard
Wegmans had long been known for service excellence, but as catering orders rose, the grocery chain needed to ensure delivery operations could scale while maintaining their high customer experience standards.
Rising demand exposed operational gaps: food prep timelines were difficult to track, location-level performance was inconsistent, address errors were generating fulfillment failures, and some orders were being cancelled by delivery providers altogether. Wegmans needed a delivery management platform that could surface what was happening at every location, and a driver fleet able to uphold their service excellence.
Before DeliverThat
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Customer address errors causing delivery failures across locations
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Orders cancelled or rejected by delivery providers, with no data to diagnose why
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No insight to support delivery radius expansion or order size strategy
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No way to justify or support delivery radius expansion, and stakeholders operating without delivery performance data
After DeliverThat
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Automated address validation reducing delivery errors across the program
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Full visibility into cancelled deliveries, with clear root cause
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Data-driven radius expansion driving larger average order value
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Metro and location-level metrics surfacing prep, staffing, and fulfillment gaps, delivered to cross-functional teams during performance consultations
A Delivery Platform Built for Ground-Level Visibility
Wegmans selected DeliverThat as its catering delivery partner for access to a specialized driver network, integration access, and real-time performance data across all locations. As the logistics engine fulfilled more and more deliveries, DeliverThat became a strategic consultation team for the entire catering delivery program.
Weekly performance reviews brought together cross-functional teams from operations, e-commerce, and accounting to work through fulfillment data, address gaps at the location level, and make informed decisions about pricing, delivery radius, and order strategy. DeliverThat's platform surfaced exactly where gaps were occurring and why, giving Wegmans the intelligence to move from reactive problem-solving to proactive program management.
For a grocery chain operating at Wegmans' scale, one underperforming can erode what takes years to build. A missed delivery in a market where Wegmans is the standard becomes a story the customer tells, and not just a metric in a report. DeliverThat gave Wegmans the infrastructure to catch those moments before they happen, and an expert team to build alongside. Location-level reporting, ongoing consultative review cycles, and proactive address validation turned what had been invisible gaps into manageable, fixable problems.
Delivery Insights help pinpoint opportunities to improve inefficiencies across the delivery program. Our team and platform are helping Wegmans to manage their deliveries better than ever.
Christian Hilty
VP of Partnerships, DeliverThat
Why Delivery Program Consultation Is the Key to Catering Growth
Most delivery platforms hand operators a login and call it partnership. DeliverThat works differently. Our program consultation puts a dedicated lead in the room with your brand or program team, not just data in a report.
This consultation offering is an ongoing, in-depth discipline, not a quarterly check-in to upsell your account. Goals get tied to business outcomes, and because the people looking at the data are the same people who can act on it, the loop between insight and change stays short.
What to expect from a call:
Market Analysis
DeliverThat analyzes local driver acceptance rates, market averages, and order-level outcomes.
Brand Consultation
The team reviews your order profile, volume, and fulfillment history together.
Gratuity Structure
A gratuity methodology is calibrated to ensure each order is attractive to drivers in your markets.
Every Order Wins
Your deliveries become among the most attractive on the platform.
A Catering Program Consultation Built to Scale
The operational gains from program consultation and on-demand metrics compounded. Each address corrected, each prep delay resolved, each location brought up to standard made the next week's review faster and the next quarter's growth more reliable.
Delivery management at scale turns reactive operational problems into a system that improves continuously, without requiring a headcount increase to manage it.
Wegmans' cross-functional approach to delivery program consultations amplified the impact further. When operations, e-commerce, and accounting share the same data in the same room, decisions that once required escalation get made on the spot.
Partnering with DeliverThat has enabled Wegmans to confidently and more rapidly grow our catering business. They've met our challenge to perform at our high-level standards for quality and service.
John Derby
eCommerce Services Director, Wegmans
Own Your Delivery Program
Our delivery strategy call isn't a demo — it's a working conversation about your current setup, where the gaps are, and what DeliverThat could actually do for your catering program.
