DeliverThat Leadership to Accelerate Restaurant Delivery Infrastructure Platform

Marketplace platforms are raising fees. Service quality is declining. Brands that built their off-premise strategy around third-party delivery are waking up to a hard truth: restaurants no longer own their guest experience. Someone else does. And that someone else is getting more expensive by the quarter.

We’ve been saying this for years and because we've grown DeliverThat specifically to solve it. DeliverThat was built to give restaurant brands the infrastructure to control their delivery experience end-to-end.

Not just a driver network.

Not just a dispatch tool.

Infrastructure.

The kind that extends brand standards beyond the kitchen, keeps guests loyal, and makes delivery a profitable channel. The market is finally catching up and focusing on first-party enablement, and we’re accelerating to meet it.

Delivery As Infrastructure

DeliverThat operates a full delivery solutions suite covering execution, control, connectivity, and support, giving control back to restaurants, rather than renting delivery from a marketplace.

• Delivery Orchestration tools power threshold-based dispatching, hybrid decision rules, and full brand control over every variable. Fulfill deliveries with our drivers, yours, or another DSP.

• A Dashboard that gives brand and location teams centralized visibility to delivery performance and live order tracking across their entire delivery program.

• A best-in-class self-delivery app that standardizes on-the-road execution, helps brands manage in-house drivers and give those drivers the same technology of a third-party fleet. Our nationwide delivery fleet uses it daily for 100% of deliveries, and your in-house drivers can, too.

• Over two dozen integrations with the online ordering, point of sale, and regional or speciality marketplaces already live in most restaurants. Our goal is to build technical bridges to connect to the restaurant's existing tech stack.

• And finally, but certainly not least: a nationwide driver fleet to expand your delivery capabilities. With drivers in all 50 states and every major metro, DeliverThat drivers can be your primary fulfillment method or help supplement other DSPs and internal staff drivers.

And we’re not slowing down. Our 2026 roadmap includes Advanced Performance Analytics with smarter routing and fleet intelligence, a Unified Operations Hub for operators, and Autonomous Delivery Solutions. We are building for where this industry is going, not where it’s been.

What’s Next

To execute on this-- to build the platform and win the market simultaneously-- we need two focused leaders at the top.

Effective immediately, Aaron Hoffman, co-founder of DeliverThat, is stepping into the CEO role. Aaron has been the driving conviction behind what DeliverThat is: a belief that brands deserve to own their delivery experience, not rent it. He will focus on platform, product, operations, and long-term strategy, making sure the infrastructure we’re building is the best in the industry.

Darien Terrell, who has led DeliverThat with distinction as CEO, becomes Head of Partnerships. Darien built the enterprise relationships and commercial foundation that define our company today. In this new role, he’ll be singularly focused on revenue, enterprise partnerships, and market expansion, the most important growth opportunity in our company’s history.

Two leaders. Two mandates. One mission.

Return Hospitality to Your Delivery Program

If you're an restaurant brand evaluating how to reduce dependence on third-party delivery marketplaces — or you're ready to move immediately — DeliverThat is the infrastructure platform built for you. Contact us for a pitch-free delivery program consultation.